Faia Wine rebranding

This was an academic project for branding lessons. The work consisted in make a rebranding of Faia wine. Faia was alredy a well-known brand in the wine market but their image was not so good. Acording to the brand website, faia is a tree that grows in Portugal that gives a small fruit and also they are a traditional brand that follows the portuguese values. With those insights I created a new logo that cames from a there, a fruit and a portuguese guitar shape, that is new Faia identity. To finish the rebrandng, my proposal for packaging was a recycled paper wrap that got some crosswords in order to give some importante to that paper rather than a piece of trash. Those words also works for gathering with friends and family spending good quality time. Those are the values of any wine company.