CTT Correio Verde
This was an academic project that aims a product from national posts office (CTT). Portuguese Green Mail consists in a variety of pre-paid packages that don´t need to be weigth. The briefing consisted in creating an applicable outdoor and mupi image that conveyed the key and core points of using this service; the functionality, speed and saving of time and money, since it is the first mail to disassociate the weight of the price. Since the content fits inside, that's ok! The copy translated means "Weigth is not a problem. No need to weigth, just close and send it". To"illustrate" this sentence I've portraied an anchor beeing carried by some silk tissue in order to say that the weight is not a problem.