Too Good To Go

This concept and content were produced for a proposal aimed at briefing TGTG (Too Good To Go), an international initiative committed to fighting and significantly reducing food waste, while promoting a better world and environment. For this proposal, I drew inspiration from the traditional saying, "When life gives you lemons, make lemonade," which reflects the idea of turning challenges into valuable opportunities. Building on this concept, my approach focused on highlighting how TGTG empowers individuals and businesses to turn the 'lemons' of food waste into 'lemonade'—offering a positive impact on both the environment and communities. The messaging I crafted aligned with the company’s mission to reduce food waste by transforming surplus food into an opportunity for others, emphasizing the importance of seizing the moment to make a difference. The concept not only communicates the core values of TGTG but also serves as a call to action for consumers and businesses to engage with the app, offering a creative, memorable way to address food waste while reinforcing the social and environmental benefits of their mission.